Amaresh Rajaratnam

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How to grow your business using Instagram

Posted by Amaresh on August 16, 2018 at 5:05 PM Comments comments (0)

With over 1 billion daily active users, it’s safe to make an argument for Instagram as the hottest social network of 2018.

Unlike rival Snapchat and parent company Facebook, which both recently announced a decline in user growth, Instagram has grown by over 300 million users since Q2 of 2017 compared to 15 million by Snapchat and only 9 million by Twitter.

According to Social Media Examiner’s annual" target="_blank" rel="nofollow">Social Media Marketing Industry Report, 69 percent of marketers surveyed indicated they would increase their advertising spend on Instagram while 74 percent expressed interest in learning more about how to best utilize it.

What exactly makes Instagram, a social network that not too long ago was where one would go to post that perfect filter-altered selfie or photo of your lunch, the go-to for not just millennials and Gen Z but big brands too?

Simply put, Instagram combines some of the most popular features from Snapchat with disappearing Stories including face filters; YouTube with archived video content; and Facebook’s newsfeed minus the political banter. Most importantly, Instagram continues to innovate by rolling out new features as seen recently with IGTV -- Instagram’s answer to YouTube with vertical video that goes beyond 60 seconds.

Whether you’re new to the platform or looking to grow your presence, below are five ways you can use Instagram to build your social media following and business, too.

1. Hashtags

Hashtags work like categories on Instagram. You can use up to 30 hashtags in a post, which will effectively expand your organic reach. However, the key is to mix up your hashtags with both popular, commonly used tags and ones that aren’t nearly as saturated with content.

2. Stories tools

Looking for a cheap way to get more engagement on your Instagram content? Tap into the all-new "Questions" and "Poll" features within Stories to add an interactive component to your content. If you’re a freelancer, imagine leveraging a Q&A or AMA (ask me anything) session on your story where real potential clients are getting advice from you -- for free. Once you’ve given upfront value, you can then proceed to form a dialogue privately through direct message (DM).

3. Geolocation tagging

For any small-business owner on Instagram, location tagging at your place of business is critical. Imagine having a scrapbook of your place of business on everyone’s iPhone within your city or town. As a business owner or operator, ensure that whenever you post content from your business account, you add the location of your business in the post or tag the city where you’re located so others in the area can see posts from your account which might not be following you.


YouTube’s answer to long-form video uploads albeit in the form of vertical video. Although IGTV is a newly added feature that has primarily been used by creators and influencers to repurpose video content that doesn’t fit within the standard 60-second range, IGTV can be leveraged to showcase professionally produced video content by brands or businesses as well as a place to archive Instagram Live Stories which disappear after 24 hours.

5. User-generated content (UGC)

It’s Instagram’s answer to the retweet: Whenever your account is tagged in someone else’s Story you have the option to add his or her Story to yours, which is a nice bonus for any business that has a significant amount of daily foot traffic to encourage their patrons to share their experience with the brand on Instagram.

If you have any question or needed help, feel free to message me by signing up on my website for free. I will get back to your inquiries as soon as possible. Cheers!

How to install security updates from command line

Posted by Amaresh on June 4, 2017 at 4:15 AM Comments comments (1)

The package unattended-upgrades provides functionality to install security updates automatically.

You could use this, but instead of configuring the automatic part you could call it manually. For this case, the following should do it quietly:

sudo unattended-upgrades

or more verbose version, for controlling how it goes

sudo unattended-upgrades -d

This assumes that the package is installed by default, which it probably is. If not, just do:


sudo apt-get install unattended-upgrades

See also /usr/share/doc/unattended-upgrades/

Dark side of becoming an entrepreneur

Posted by Amaresh on November 8, 2016 at 2:20 AM Comments comments (1)

I know enough people who have dreamt of starting a company, but they never took the first step. You need courage, and the mindset of an entrepreneur, to test the waters in the ocean of startups.

Entrepreneurship is not for you if one of the following is true for you.

1. Career growth means a greater-than-10% salary hike and a more impressive job title

2. Life settlement means owning a house, having a beautiful wife (or rich husband) and two smart kids

3. Startups are a hot topic during lunch and weekend parties only, but no one does anything to make them a reality.

4. You know how to make quick bucks by fooling people, and you think the same tactic can be applied to a startup.

5. The value (financial) of one month of your life is not more than one month of your salary, in your opinion

6. Do you remember the last time you took a risk -- something like taking leave for two weeks for vacation without your boss’ approval? Entrepreneurship is about confronting brutal realities of life where you have to take the risk on a daily basis.

7. You seek an expert’s help to move forward in an unfamiliar work situation, and are afraid of challenges.

8. You don’t try new things because statistics say that the probability of failure is 90%.

9. You dream of becoming Steve Jobs but compromise on your ideologies (often because your boss want things another way)

10. Last one -- you know everything and you don’t like learning from juniors or peers. You only learn from CEOs because that is your primary goal of doing a startup.

Entrepreneurship is for brave hearts


  • You have to be mentally strong

  • You won’t raise money overnight

  • Your co-founders may leave you mid-way

  • Your potential investors may ditch you after promising funding.

  • Going near cashless becomes routine (be prepared for inconsistent income)


You know it’s not an easy journey. You have to bear a lot of pain. It is scary to leave your job and follow your passion. We hear success stories of startups, but no one tells us how many failures are buried under that success.

Side effects of Entrepreneurship


  • Frustration

Frustration hits you like the monthly mobile bill. Every month, we plan something great, but plans fail quite often. We can't avoid the frustration of failure, but we can learn how to handle it.


  • Insecurity

You doubt your decisions many times. You won't find anyone to help you out. This is a side effect of becoming your own boss. You can't ask for directions all the time, even if you have mentors.


  • Self-worth issues


You doubt yourself. After continuous failures, you start feeling like you aren’t worthy of anything. Persistence and perseverance are keys to tackling such a situation.


  • Addiction of work


This happens with almost every entrepreneur. Addiction to anything has an adverse effect on life. It’s even possible for someone to become addicted to smoking or alcohol after starting up, as they use it to alleviate stress.


  • Sleep disorders


Bad sleep habits take the front seat when you have to deliver a product in time. There is so much chaos, from customers and employees to family, that you often mess up your sleep schedule. My own bad sleep patterns began to affect my productivity, so I started waking up at the same time every day irrespective of my sleep time. My routine adjusted automatically to my sleep timings.


  • Family relationships suffer


Have you experienced this when you don't give time to your girlfriend, wife or kids? Even when you sit with them, you talk about recent funding news, or your difficulties in hiring, or how tough your customer is. Give it a break! Spend some quality time with your family.


  • Bad food habits


A very likely situation for bachelor entrepreneurs. You won't have time to cook food. You will subsist on ready-to-eat junk food alone. You had better get on a fruit diet instead.


  • No social life


You won't feel it because you are busy building your product or chasing your next customer, but your friends know how many parties you are missing.

I am not trying to scare you, but it is scary because I have experienced this in my startup life. If you still want to take a leap then go through the checklist below before taking the final decision.

Checklist before leaving your job

1. Why quit? Is it because I hate my boss or work, I want to pursue my passion, or I want to become my own boss?

2. Can I work on my dream venture while doing a full-time job? How much time will it take to launch an MVP (Minimum Viable Product)?

3. What are my Plans A and B? What if both fail? Do I have plans C and D?

4. How much do I spend monthly? Calculate your present expenses and future expenses.

5. How much do I need to support the family in the future? Consider your obligations like marriage, your kid’s education, and the foreign vacation you promised your family.

6. How long can I survive without a salary? If you think your venture will start paying you back in one year then save money for yourself for at least two years, because your plans will fail quite often.


Last question to ask yourself. If I quit my job and follow my passion only to have it fail miserably after two or three years of dedicated work, how will I feel? If you feel terrified, then reconsider your decision. We discussed this question in my previous startup. If I failed, I was willing to bear the pain of failure.

This blog is written by Collecting some source of Mr.Pardeep Goyal (Indian Entrepreneur), Mr.Elon Musk (American Enterpreneur).


What Is A Yoga Diet? Here Are 7 Things To Look For

Posted by Amaresh on October 27, 2016 at 1:45 PM Comments comments (0)

There’s a lot of hype out there when it comes to what to eat. Being environmentally conscious with our food choices seems to be the “in” thing right now. Farm-raised fish, hormone-free beef, free range chicken, farm-to-table and vegan restaurants, organic, gluten-free, macrobiotic—the list goes on!

Many people often mistake a vegan diet for being the same as a yogic or yoga diet. But what does it actually mean? What is a yogic diet?

Sorting through all the fads, a yogic diet follows some pretty simple rules. According to my yoga guru Swami Sivananda, the yogic diet should include the following things.

1. A yogic diet should be Sattvic.


In yogic and Ayurvedic philosophy, there are three qualities (gunas) of all things in nature: 1) Raja (hot, spicy, fast), 2) Tama (slow, lethargic, bland), and 3) Sattva (purity, harmony). These three qualities are present in all things, but in different amounts, making one quality dominant.


Rajasic foods are hot, bitter, dry, salty, or spicy. They overstimulate the mind and excite the passions. In contrast, tamasic foods are bland and include meat, alcohol, tobacco, garlic, onions, fermented foods, and overripe substances.


Sattvic food is the purest diet, the most suitable one for any serious yoga student. It nourishes the body and maintains a peaceful state. This, in turn, calms and purifies the mind, enabling it to function at its maximum potential.


A Sattvic diet will ultimately lead to true health; a peaceful mind in control of a fit body, with a balanced flow of energy between them.


Sattvic foods include:

  • wholemeal bread
  • fresh fruit and vegetables
  • pure fruit juices
  • milk
  • butter and cheese
  • legumes
  • nuts
  • seeds
  • sprouted seeds
  • honey and herb teas


Personally, I refrain from dairy milk because I disagree with the way it is obtained, and am fearful about unknown hormones and additives. I choose to substitute this sattvic food with a milk alternative like coconut or almond milk.


2. A yogic diet should be vegetarian.


The lion is a great meat-eater, and he is called the king of the jungle. But no animal can match the elephant, a complete vegetarian, for pure strength. ~Yogi Bhajan


Fear of protein deficiency is the meat-eater’s main objection to a vegetarian diet. Yet, ironically, meat eaters obtain the worst quality protein from their food—protein that is dead or dying.


Animal protein contains too much uric acid and other toxins to be broken down by the liver; some are eliminated, but the rest are deposited in the joints and tissues, leading to problems such as arthritis and cancer.


Uric acid is a toxin that also makes it harder to reach the higher, clear meditative state because it is an irritant in the bloodstream.


Meat is also among the greatest sources of cholesterol, which contributes to heart disease, hardening of the arteries, and senility. Meat takes three days to pass through the digestive system. For optimum health, men need to digest food within 24 hours, women 18 hours.


Nuts, dairy products, leafy greens, and legumes are full of high-quality protein. Their main residue is cellulose, which is inert, and does not pollute the body. It is readily digestible, utilized by the body quickly and efficiently.


3. A yogic diet should be free of chemicals and stimulants.


Choose organic when available, and avoid caffeine, tobacco, alcohol, and artificial sweeteners. These substances are not healthy for the body and alter the mind, making it more difficult to concentrate on the Divine.


4. A yogic diet should contain fresh foods.


If possible, always prepare a fresh meal. Frozen, prepared, packaged and left-over foods should be avoided, only taking in the freshest and the best.


5. A yogic diet should be at regular intervals, two hours before asana practice or sleep.


If you train your body to eat at regular times, say at 10 A.M. and 6 P.M., it will better utilize its energy throughout the day as it anticipates intake of calories at these times. The body has cycles, and functions best when these cycles are regular and steady. The same goes for our meal times.


Avoiding food two hours before exercise or sleep helps the body function at its best capacity. Energy for digestion should not be taken away for the purpose of exercise. Ensuring proper time for digestion before sleep helps to keep the mind clear.


Thus, the hormones produced during sleep can be utilized efficiently to repair tissue damage and fight infection, which is ideal, instead of for digestion.


6. Take time to fast.


The yogis recommend choosing one day each week to fast. A fast can be strict, not allowing anything to enter the body. Or, it can include water and fruit juices. Whatever you choose, keep in mind that the goal of your fast is to purify the body and mind.


For me, once a week is unrealistic. I choose to fast on Ekadashi, the 11th day of each lunar month, observed by yogis to be an auspicious day.


7. Practice ahimsa.


The first of the yoga observances (yamas), ahimsa or nonviolence can be applied to the food we eat. Making environmentally-conscious health choices that do not harm other people, animals, or the planet takes conscious awareness.


I used to buy bottled water to stay hydrated, and thought it was healthier than sports drinks. Once I began to think about all the pollution I was causing by going through so many water bottles, I invested in a refillable glass bottle instead, which is much more environmentally-conscious.

Eating fruit on empty stomach

Posted by Amaresh on October 25, 2016 at 3:15 AM Comments comments (1)

This will open your eyes ! Read to the end; and then, send it to others on your list as I just did to u! Dr Stephen Mak treats terminal ill cancer patients by an "un-orthodox" way and many patients recovered. Before he used solar energy to clear the illnesses of his patients, he believes on natural healing in the body against illnesses. See his article below.

It is one of the strategies to heal cancer. As of late, my success rate in curing cancer is about 80%. Cancer patients shouldn't die. The cure for cancer is already found - its in the way we eat fruits. It is whether you believe it or not. I am sorry for the hundreds of cancer patients who die under the conventional treatments.


We all think eating fruits means just buying fruits, cutting it and just popping it into our mouths. It's not as easy as you think. It's important to know how and when to eat the fruits. What is the correct way of eating fruits?



If you eat fruits on empty stomach, it will play a major role to detoxify your system, supplying you with a great deal of energy for weight loss and other life activities.


Let's say you eat two slices of bread and then a slice of fruit. The slice of fruit is ready to go straight through the stomach into the intestines, but it is prevented from doing so due to the bread taken before the fruit. In the meantime the whole meal of bread & fruit rots and ferments and turns to acid. The minute the fruit comes into contact with the food in the stomach and digestive juices, the entire mass of food begins to spoil. So please eat your fruits on an empty stomach or before your meals !

You have heard people complaining: Every time I eat watermelon I burp, when I eat durian my stomach bloats up, when I eat a banana I feel like running to the toilet, etc.. etc.. Actually all this will not arise if you eat the fruit on an empty stomach. The fruit mixes with the putrefying of other food and produces gas and hence you will bloat !

Greying hair, balding, nervous outburst and dark circles under the eyes all these will NOT happen if you take fruits on an empty stomach. There is no such thing as some fruits, like orange and lemon are acidic, because all fruits become alkaline in our body, according to Dr. Herbert Shelton who did research on this matter. If you have mastered the correct way of eating fruits, you have the SECRET of beauty, longevity, health, energy, happiness and normal weight. When you need to drink fruit juice - drink only fresh fruit juice, NOT from the cans, packs or bottles.

Don't even drink juice that has been heated up. Don't eat cooked fruits because you don't get the nutrients at all. You only get its taste. Cooking destroys all the vitamins. But eating a whole fruit is better than drinking the juice. If you should drink the fresh fruit juice, drink it mouthful by mouthful slowly, because you must let it mix with your saliva before swallowing it.

You can go on a 3-day fruit fast to cleanse or detoxify your body. Just eat fruits and drink fresh fruit juice throughout the 3 days. And you will be surprised when your friends tell you how radiant you look ! KIWI fruit: Tiny but mighty. This is a good source of potassium, magnesium, vitamin E & fiber. Its vitamin C content is twice that of an orange.


An apple a day keeps the doctor away?

Although an apple has a low vitamin C content, it has antioxidants & flavonoids which enhances the activity of vitamin C thereby helping to lower the risks of colon cancer, heart attack & stroke.


Protective Fruit.

Strawberries have the highest total antioxidant power among major fruits & protect the body from cancer-causing, blood vessel-clogging and free radicals.


Sweetest medicine.

Taking 2-4 oranges a day may help keep colds away, lower cholesterol, prevent & dissolve kidney stones as well as lessens the risk of colon cancer.


Coolest thirst quencher. Composed of 92% water, it is also packed with a giant dose of glutathione, which helps boost our immune system. They are also a key source of lycopene the cancer fighting oxidant. Other nutrients found in watermelon are vitamin C & Potassium.


Top awards for vitamin C. They are the clear winners for their high vitamin C content. Guava is also rich in fiber, which helps prevent constipation. Papaya is rich in carotene; this is good for your eyes. Drinking COLD water or drinks after a meal = CANCER Can you believe this ? For those who like to drink cold water or cold drinks, this article is applicable to you. It is nice to have a cup of cold water or cold drinks after a meal.

However, the cold water or drinks will solidify the oily stuff that you have just eaten. It will slow down the digestion. Once this 'sludge' reacts with the acid, it will break down and be absorbed by the intestine faster than the solid food. It will line the intestine. Very soon, this will turn into FATS and lead to CANCER ! It is best to drink hot soup or warm water after a meal.

Let's be careful and be aware. The more we know the better chance we could survive.